The Growing Male Skincare Industry

The Growing Male Skincare Industry

Not only are more men getting in on the practice of good grooming, as global data from Euromonitor reports the worth of male skincare went from $26bn in 2008 to a forecast $84.9bn in 2014, males are increasingly seeking solutions to ageing in the form of plastic surgery.

And just like their reasons for relying on skincare products, males seeking plastic surgery solutions do so to “improve their appearance and self-confidence”.

Australian plastic surgery figures are most likely to resemble those of the US, where the American Society of Plastic Surgeons says males made up a substantial portion of client numbers in 2012. Just over a quarter of rhinoplasties (nose surgeries) were performed on men and about 27 percent of cheek implants and about 26 percent of eyelid surgeries, where the excess folds of skin on the eyelid are removed, were performed on men. Men are also asking for about nine percent of the facelifts.

According to Dr Terrence Scamp, founder of Esteem Medi Spa, men of all ages are presenting for consultations to treat a wide range of issues, many so they can remain competitive in their careers.

“One third of the patients I see are male who want to look younger,” he explains. “Many say they have lived with a feature they don’t like for too long and now want to do something about it, like their nose, jowls, eye lids or necks. Some are in very competitive industries where looking younger will keep them in step with their colleagues, and some are just interested in looking the best they can.”

The most common procedures are facelifts, rhinoplasty, blepharoplasty( eyelid surgery) and liposuction.

And men are well versed on the options. “They have frequently researched the forms of treatment with their wives or partners in their lives. They know there are a range of solutions that work together for the results they seek, such as surgical procedures teamed with anti-ageing injections and laser resurfacing in the case of treating the face.”

Dr Scamp says his approach is all about “individualisation of treatment”.

“That delivers the most natural and best results. By using combinations of treatments we are able to specifically target skin texture, lines, atrophy and sagging and turn the clock back much more naturally and effectively then previous generations of plastic surgeons were able to.”
Of course, for men and women, Dr Scamp says nothing beats prevention, which refers to minimising exposure to UV, cultivating healthy skincare routines from an early age and good nutrition. Dr Scamp recommends using any of the new generation products with active ingredients, such as the SkinMedica range.

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